ManageMy and Columbian Financial Group partner to transform insurance CX

11 March 2022 |

CFG accelerates its digitalization journey with the ManageMy powered myCFG application

March 11th, 2022

Binghamton, New York: Today, ManageMy, the provider of a leading Digital Insurance Platform, announced its partnership with Columbian Financial Group (CFG), launching myCFG, an end-to-end, mobile-first customer engagement platform for CFG’s policyholders. After a thorough selection process, CFG selected ManageMy because of its deep understanding of the insurance industry and the robust flexibility and integration capability of its technology.

ManageMy provides policyholders with a single point of access to CFGs emerging digital ecosystem, with the offering of a secure portal for policyowners to view policy information and to submit service requests.

“We are delighted to be partnering with CFG to transform the insurance customer experience. Enabling carriers to deliver personalised, customer-centric services is what ManageMy is all about. CFG’s forward thinking in this regard makes them an ideal partner.”  Stuart Johnston, Head of Marketing, ManageMy. 

“We are on a mission to harness the opportunities that technology and automation offer to enhance customer experience through effective policyholder engagement that capitalizes on our longstanding strengths – our brand and our culture of customer service. Our partnership with ManageMy is a key component of our future plans,” said Greg Sim, Chief Information Officer, CFG.

 myCFG is a major enhancement for CFG customers, who now have:

  • full digital functionality across the entire insurance lifecycle; and
  • access to a growing range of added value products and services.

This opens up additional opportunities for CFG, boosting the firm’s profitability through both revenue growth and cost savings.


With over 50 years of combined experience in the insurance industry, we understand the delicate balance that drives value for both insurers and customers, and how technology can be a differentiator in realising this value. Our platform allows carriers to manage their offering their own way, increasing revenues by offering remote agent sales and in-force policyholder marketing directly from the same UI. At the same time, they can reduce costs by offering smarter self-serve and saying goodbye to a whole lot of paper.

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Since 1882, Columbian has provided value through quality, affordable life insurance protection. Columbian’s consumer-oriented products are designed to make a positive difference in policyholder’s lives by enhancing financial security when needed most. The company is licensed in all 50 states and has grown over the years through a series of strategic mergers and acquisitions. Columbian’s affiliated companies have $1.8 billion in assets and over 750,000 policyholders.