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ManageMy Secures ReMark’s Direct Marketing Business to Enhance Insurance Customer Engagement and Lifetime Value
Charlotte, NC, May 13, 2025 — ManageMy, the SaaS provider simplifying digital experiences for carriers, customers, and agents, is proud to announce the strategic integration of ReMark’s direct marketing business following its December 2024 takeover of ReMark’s North American operations. This strategic move aligns with ManageMy’s mission to simplify insurance experiences and empower carriers to optimize customer lifetime value through enhanced retention, upsell, and cross-sell strategies.
Founded in 2018 and headquartered in Charlotte, North Carolina, ManageMy has consistently operated at the intersection of technological innovation and deep industry expertise. With a team boasting over a century of combined experience across the insurance sector, ManageMy has developed solutions that address real-world challenges faced by agents, brokers, and carriers.
ReMark, a global consultancy firm and formally part of the SCOR Group, has been instrumental in delivering data-driven marketing and tech solutions to carriers worldwide. Their expertise in designing and executing direct marketing programs has reached over a billion people globally, generating significant business value for partners and clients in over 45 countries.
This brings ReMark’s proven direct marketing expertise—long regarded as one of the most respected customer engagement portfolios in the industry—under the ManageMy umbrella, enhancing the capabilities of MyCustomer.
This strategic move also underscores ManageMy’s dedication to helping carriers evolve with confidence. By combining ReMark’s proven marketing strategies with ManageMy’s Platform, ManageMy now offers MyCustomer.
Carriers can expect:
- Enhanced Customer Retention: Implementing targeted campaigns that resonate with policyholders.
- Increased Upsell and Cross-Sell Opportunities: Leveraging data insights to identify and act on growth opportunities.
- Streamlined Marketing Processes: Utilizing integrated tools for efficient campaign management and execution.
For more information about ManageMy and MyCustomer, please visit http://www.managemy.com/my-customer.
