Insurance is built on a simple promise: when something goes wrong, we’ll be there. But what happens when that promise feels broken?
Take the story of an 81-year-old woman in North Carolina. A sewer backup flooded her home, leaving her with a $63,000 repair bill. Her insurer? They denied most of the claim, leaving her feeling abandoned at the worst possible time.
Or the case of a volunteer driver whose van was stolen. He thought he was covered—until his insurer rejected the claim because he had a mattress in the back. The fine print crushed him, and he was left without a vehicle.
These aren’t just frustrating stories. They’re examples of how a bad customer experience doesn’t just cost policyholders money. It destroys trust. And once that trust is gone, it’s almost impossible to get back.
Why Customer Experience Matters More Than Ever
For insurance companies, especially mutuals, a poor customer experience can lead to:
- Losing Good Policyholders – When claims are slow or confusing, people start shopping around.
- Bad Word of Mouth – A negative experience spreads fast, especially in today’s digital world.
- Higher Costs – Frustrated customers are more likely to dispute claims, file complaints, or even take legal action.
So, how do we fix it? The good news is that it doesn’t take billion-dollar budgets or massive tech overhauls. It starts with small, meaningful changes that make life easier for policyholders and agents.
How to Deliver a Better Insurance Experience
1. Make Claims Simple and Fast
When a customer has a loss, they don’t want to fill out endless forms or wait on hold for hours. Give them:
- Mobile-friendly claims process so they can report a loss in minutes.
- Instant updates via text or email, so they aren’t left in the dark.
- AI-driven claims handling to fast-track simple cases and get money in their hands faster.
2. Help Agents Help Your Customers
Agents are the frontline of customer experience. If they have to call for every little policy change, that’s time wasted. Give them:
- Self-service portal where they can handle most policy adjustments in seconds.
- Real-time access to claims updates so they can keep policyholders informed.
- Simple, straightforward digital tools that make quoting and binding faster.
3. Communicate Like a Human, Not a Robot
Nobody likes getting a letter filled with legal jargon they can’t understand. Instead:
- Use plain, simple language in all customer communications.
- Personalize messages so policyholders feel like more than just a number.
- Be proactive—reach out with reminders, safety tips, and check-ins before problems arise.
Today’s customers expect self-service options that fit their lifestyles. That means:
- Online and mobile access for payments, policy changes, and claims tracking.
- Live chat and chatbot support so they can get quick answers anytime.
- Seamless experience across all touchpoints—phone, email, chat, or in-person.
5. Prevent Problems Before They Happen
Excellent customer experience isn’t just about fixing things when they go wrong—it’s about helping customers avoid trouble in the first place. Offer:
- Risk prevention tools like smart home sensors for leaks or fire risks.
- Discounts for proactive behavior (e.g., bundling policies, installing security systems).
- Weather alerts and safety reminders to help policyholders stay ahead of risks.
Final Thought: The Insurance Industry is About Trust
People buy insurance because they believe their insurer will be there when it matters most. A lousy experience breaks that belief. A great experience reinforces it.
If you work in insurance, ask yourself: Would you want to file a claim with your company? There's work to do if the answer isn’t a resounding yes.
Looking to improve your customer experience? Let's chat about how ManageMy can help.