The Deep Front-End: Powering the Insurance Ecosystem Through Integrations

Most carriers run on complex, deeply entrenched systems—policy admin, billing, claims, and more.  

These do critical work, but they weren’t built for front-end flexibility or to connect easily with modern digital journeys. That’s a problem because insurance runs in an open ecosystem, not in a closed black box. And more than two-thirds of insurers report limited or no integration between their systems. 

ManageMy is a Deep Front-End for forward-thinking carriers.

We deliver a UX layer that not only looks great but also runs the orchestration, workflows, and system connections traditionally locked in the core. It allows carriers to break free of back-end constraints and integrate the services they need, then deliver them seamlessly through the front end — whether it’s portals, mobile apps, or other digital interfaces. 

The result is faster launches, fewer delays, and journeys that actually flow free from the limitations of siloed systems.  

Our Philosophy: The Deep Front-End & Integrated Services 

Our philosophy is to give carriers a front end that’s as powerful as it is flexible. 

ManageMy integrates with your core systems, third-party tools, and any application you rely on. All of this happens in XPerience Studio—our no-code orchestration engine—where every connection is open, flexible, and configurable.

This gives you the freedom to: 

1. Plug in best-in-class services, whether existing or pre-integrated with ManageMy
2. Combine data and workflows from multiple sources into a single user journey.
3. Launch new customer, agent, or internal experiences without back-end rebuilds. 

We built ManageMy to be the best experience platform in insurance — not act as the core system. That’s intentional. Just as a PAS vendor focuses on building the strongest policy admin system, we focus on the front-end and the orchestration that powers it. 

That’s why we integrate. So you don’t have to rebuild what you already have.  

Carriers shouldn’t have to give up the system they know, the pricing engine they trust, or the payments provider that works for their business. Instead, we make it simple to bring those best-in-class tools into a unified experience — whether they’re existing partners or already pre-integrated with ManageMy for faster deployment. 

Further, when we do choose integration partners, it’s those who share our philosophy: to focus on your specialty, stay flexible, and be open to collaboration. That combination allows us — and our clients — to connect the strongest solutions in the market and create something greater than the sum of its parts. 

Proof in Action: Real-World Integration Journeys 

With ManageMy, carriers can connect the right tools for each stage of the policy lifecycle—across new business, servicing, and claims. Some integrations are available out of the box from our ecosystem, while others have been built at customer request.  

Common integration categories include: 

1. Core Systems – Connect policy, billing, and claims platforms (alongside CRMs, quoting engines, and cloud infrastructure) to eliminate rekeying and keep front-end journeys fully in sync with back-end systems.
2. Billing & Payments – Enable real-time premium collection, disbursements, and embedded payments across sales, service, and claims workflows.
3. Data, Risk & Underwriting Inputs – Enrich quoting and application flows with prefill, identity verification, property data, illustrations, medical records, and more—reducing manual input, improving accuracy, and time to delivery.
4. Communication & Customer Engagement – Automate multi-channel messaging (SMS, email, voice, chat) based on lifecycle events like quotes, payments, policy changes, or claim updates. 
5. Claims & Workflow Automation – Digitize intake, document uploads, routing, and status updates—supporting faster resolution and reducing manual workload—whether across self-service or agent-assisted experiences. 

Carriers can mix and match the services they need, configure them in XPerience Studio, and deliver unified workflows through their front end—accelerating time to market, increasing operational efficiency, and improving customer lifetime value. 

What Comes Next: Integration That Actually Improves the Experience 

Carriers don’t need another standalone tool. They need the ability to connect the right ones. 

As a Deep Front-End, ManageMy gives carriers the flexibility to use the best core systems, the best data sources, and the best service providers, while orchestrating them into experiences customers and agents actually want to use. 

It’s a faster way to launch. 

It’s a simpler way to manage change. 

And it’s a more effective way to deliver results across sales, service, and claims. 

In the coming weeks, we’ll dive deeper into the real-world integrations inside ManageMy — how they work, why we chose them, and the outcomes they’ve enabled for carriers.  

Because the right integrations don’t just make digital journeys possible. They make them better.