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Designed for Success: The Story Behind the ManageMy Brand

Written by Kristen Sabatini | 02 May 2025

 

 

At ManageMy, everything we do is grounded in purpose—our solutions, our partnerships, and even our branding. That’s why when it came time to create a visual identity that would represent who we are and where we’re going, we didn’t choose just any design. We chose origami. 

Why Origami? 

Origami is the ancient Japanese art of paper folding. It transforms a single sheet of paper into something intricate, elegant, and purposeful, without cutting, gluing, or altering the material. In many ways, it’s a metaphor for what we do at ManageMy. 

Like origami, our work begins with something seemingly simple: deep experience in the insurance industry, paired with the power of modern, cloud-based SaaS technology. With thoughtful design, precise execution, and a creative mindset, we help our partners craft new paths to success—without altering the core foundation. 

The ManageMy logo reflects this philosophy. Its folded form symbolizes progress, transformation, and the journey our clients take when they partner with us. Every fold represents careful decisions, each angle poinsing to a future shaped by innovation. 

A Brand Built on Experience 

Founded in 2018 and headquartered in Charlotte, North Carolina, ManageMy was born from a simple belief: insurance technology should actually make things easier. With over 100 years of combined experience across the insurance sector, our team has lived the challenges faced by agents, brokers, and carriers. We’ve been in your seat and that insight informs every solution we build. 

We didn’t just want a new logo. We wanted a symbol that captured our commitment to problem-solving, partnership, and transformation. Origami offered the perfect representation. 

The Meaning Behind the Folds 

Each part of our branding is intentional. The intentional folds and clean lines speak to precision and reliability—qualities that define our approach to building SaaS solutions. The shape signifies progress and flexibility, reflecting how we help insurance carriers evolve and adapt in a constantly changing market. 

But perhaps most importantly, the origami form in our logo is never fully complete. That’s by design. It reminds us—and our clients—that transformation is ongoing, innovation is continuous, and success is crafted one thoughtful step at a time. 

More Than Just Software 

At ManageMy, we don’t just build technology, but strategic partnerships. We empower insurance organizations to modernize their operations, improve customer experiences, and navigate change with confidence. Our new branding reflects that journey, capturing both the complexity of the industry and the elegance of a well-executed solution. 

Like a masterfully folded piece of origami, our partnerships are shaped with precision and built to endure. 

We invite you to take a closer look. Discover the possibilities and XPerience the difference of a partner who truly understands the insurance industry from the inside out. 

Because at ManageMy, success isn’t just something you chase. It’s something you build—together. 

For more information, please visit: https://managemy.com/

Kristen Sabatini, SVP Marketing – kristen.sabatini@managemy.com